Thriving through turbulence
نویسندگان
چکیده
Economic, environmental, social and digital (r)evolutions have fundamentally transformed marketing theory practice. We are confronted with new concepts, methodologies, approaches findings, it is often difficult to see the wood from trees. The aim of this paper (1) provide a coherent overview recent developments, including impact COVID-19 crisis, increasing attention paid climate change, inequality and, as consequence, need for sustainable consumption, (2) link these developments insights academic research responses managers cited in business journals, (3) elaborate on capabilities needed survive current turbulent environment.
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ژورنال
عنوان ژورنال: European Management Journal
سال: 2022
ISSN: ['1873-5681', '0263-2373']
DOI: https://doi.org/10.1016/j.emj.2022.04.007